Building A $100 Million Dollar Brand Starting From Scratch
Street Smart Success Podcast: July 3rd, 2020
Learn how to build a successful apparel business from Beaver Theodosakis – founder of Prana, a hugely successful apparel brand he founded with his wife Pam out of their home in the early 90’s. Prana became available in over 1700 stores nationwide including outdoor retailing giant REI.
After years of toilsome hard work and sweat equity, Beaver sold the company to Liz Claiborn for 34 million dollars before buying the company back a couple years later and selling it a second time, this time to Columbia Sportswear for 192 million dollars in 2014. Beaver is a master branding and merchandising expert who built an incredible company culture that has endured and continues to thrive til this day.