As of 2020, Roger started turning his passion for business and entrepreneurship into the Street Smart Success podcast. Roger is leveraging his career experience in the media business into helping other entrepreneurs find their way and achieve the same levels of success that he’s enjoyed.
Roger Becker has run Becker Media, a full-service advertising agency, for over 20 years. Roger started out of a studio apartment in San Francisco in his 20’s and built the agency into $80 million dollars of capitalized billings. Becker Media services clients in the Higher Ed space and specializes in digital lead generation.
Amongst other positive aspects of Real Estate, depreciation is a phenomenon that makes it like no other investment. Especially with recent changes around bonus depreciation, you can depreciate 100% of certain costs in the first year of ownership. This provides an exceptional opportunity to demonstrate big paper losses year one. Today’s guest, Yonah Weiss of Madison Specs, the largest real estate tax firm in the country, has a great way of simplifying how depreciation and cost segregation works.