362: Operating And Specializing In A Sole Market Generates Outsized Returns

Hyper-focus is a key to success in business. In Real Estate, having a tight geographic and operational focus pays high dividends, especially in the Multifamily sector. There’s no substitute for living in the market you’re operating in, where you have intimate knowledge of the neighborhoods, blocks, and even the streets. On top of this geographic specialization, if you’re truly vertically integrated, the odds are highly stacked in favor of your success. Jered Sturm, Principal and CEO of SNS Capital Group, has had amazing success improving the performance of C and C+ properties in Cincinnati, Ohio where he’s lived his whole life.