442: Laser Focus Produces Outsized Returns

Nothing pays off like tight geographic concentration and laser focus on one asset type. In multifamily, there are critical subtleties that vary by neighborhood that can make or break an investment if you don’t know what they are. That’s where intimate market knowledge pays off. Natasha Falconi, President of Falconi Capital, buys C Class properties in Hialeah and Miami Beach built from the 1940’s and newer. Natasha buys buildings under market rent with deferred maintenance that she fixes up and brings to market. She’s committed to turning ugly buildings into beautiful buildings and improving the communities she’s investing in.