570: Systems Are The Foundation Of All Successful Businesses, including Real Estate

The multifamily business is a people business that is operationally intensive and requires experienced business acumen. To be successful entails great systems, winning teams, excellent customer service, and a disciplined marketing strategy. Ral West, serial entrepreneur and business mentor, has invested as an LP and co-GP with other sponsors in over 6000 units across 23 deals. Some of these properties are performing better than others. Ral has background in the chartered cruise ship and chartered plane business prior to investing in multifamily syndications. She also is a mentor to other business owners to help them systematize their businesses so they can escape the day-to-day toil of running a business.