Sept. 3, 2025

646: Large Metro Investors Are Seeking Yield In Tertiary Markets

646: Large Metro Investors Are Seeking Yield In Tertiary Markets
Apple Podcasts podcast player badge
Spotify podcast player badge
iHeartRadio podcast player badge
Castro podcast player badge
Overcast podcast player badge
PocketCasts podcast player badge
RadioPublic podcast player badge
RSS Feed podcast player badge
Apple Podcasts podcast player iconSpotify podcast player iconiHeartRadio podcast player iconCastro podcast player iconOvercast podcast player iconPocketCasts podcast player iconRadioPublic podcast player iconRSS Feed podcast player icon

As major metros have become too expensive, investors are moving to tertiary markets in order to improve yield, thereby driving up prices in these markets. Smaller markets can be attractive because prices can be 50% less and rents not that much lower. Southern New Hampshire is a great example, as buyers from Boston and other markets are entering this market and paying record prices. Axel Ragnarsson, founder of Aligned Real Estate Partners, buys 10–50-unit value-add apartment buildings in Southern New Hampshire directly from sellers. Southern New Hampshire is a supply constrained, stable market with population and rent growth as residents are moving there from more expensive markets in the Northeast.