April 6, 2026

700: Scared Money Creates Opportunity in Multifamily Markets

700: Scared Money Creates Opportunity in Multifamily Markets
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Danny Catan, Founder of PIA Residential, returns to share his insights on the current multifamily market. While many have lost money due to variable debt and oversupplied southern markets, Danny explains why disciplined investors are finding opportunities. He focuses on workforce housing in secondary and tertiary markets across the Southeast, looking for properties 30% cheaper than the 2022 peak. Danny details his rigorous due diligence process—going beyond the property to understand local demographics, jobs, and community plans—and how he aims for 7% cash-on-cash returns and 15% IRR (net to investor, with no financial engineering). He also reveals why PIA Residential chooses to be asset managers and not vertically integrated property managers in these diverse markets.